Topic: Radio Advertising
LONDON (Reuters) - Britain's advertising watchdog has banned a radio ad featuring a man speaking loudly in German and which asked: "Is your boss a bit of a tyrant?" Thirteen listeners complained to the Advertising Standards Authority (ASA), saying it used an outdated stereotype. The advert for the Reed Online recruitment agency featured a man speaking to his boss who ...
Operating a hotel is very different from any other type of business. Yet, there are many factors that remain the same if the hotel is to be successful. One of these factors is the need to create an effective hotel marketing plan and implement it. This can be done using television and radio advertising, printed ads in assorted publications, and ...
Google Inc. has found a buyer for a radio advertising business it has abandoned as part of efforts to cut costs and jettison underperforming operations. WideOrbit Inc., a privately held company that makes software for the broadcast TV and radio industries, said Wednesday it has agreed to ...
A little known industry-sponsored group that oversees stock brokers is raising its profile with a national media campaign as Congress works on tightening the government's regulation of banks and other financial service providers. The Financial Industry Regulatory Authority, or FINRA, is running a series of TV ...
