Creating an Effective Hotel Marketing Plan

2010-02-23T08:58:20Z

Operating a hotel is very different from any other type of business. Yet, there are many factors that remain the same if the hotel is to be successful. One of these factors is the need to create an effective hotel marketing plan and implement it. This can be done using television and radio advertising, printed ads in assorted publications, and the internet.<br><br>Unless one operates a chain of hotels that stretches across the country, television and radio ads are ...

Google sells underperforming radio ad business

2010-02-26T00:14:10Z

<div id="subtitle">Google sells radio advertising business as part of plan to shed underperforming operations</div><div><p>Google Inc. has found a buyer for a radio advertising business it has abandoned as part of efforts to cut costs and jettison underperforming operations.</p><p>WideOrbit Inc., a privately held company that makes software for the broadcast T...

Stock regulator raises profile with national ads

2010-02-26T05:05:53Z

<div id="subtitle">Stock regulator raises profile with ads as Congress seeks to improve financial oversight</div><div><p>A little known industry-sponsored group that oversees stock brokers is raising its profile with a national media campaign as Congress works on tightening the government's regulation of banks and other financial service providers.</p><p>The

Religious groups' radio ads back health overhaul

2010-02-26T15:06:38Z

<div id="subtitle">Liberal-leaning religious groups launch radio ads supporting effort to overhaul health care</div><div><p>Liberal-leaning religious groups are launching radio ads in five states this week in which local pastors urge senators to back efforts to overhaul the nation's health care system.</p><p>In the ads, the religious leaders discuss the moral reasons for making health care more affordable. They a...

Radio giant Clear Channel amps up digital strategy

2010-02-27T00:18:12Z

<div id="subtitle">Clear Channel, with radio ad revenue falling, ramps up digital strategy</div><div><p>Clear Channel Communications Inc., the nation's largest owner of radio stations, is ramping up its strategy to stream radio to mobile phones, computers and other devices.</p><p>On Monday, Clear Channel was official...

Getting Television and Radio Media Exposure

2010-03-03T08:02:37Z

<p>Getting Television and Radio Media Exposure</p><p>By Ron D Salone</p><p></p><p>Getting exposure and doing your marketing through TV and radio is a great method for promoting your business. It can be very expensive and the cost alone usually chases most small business consultants away from choosing these mediums for their promotion.</p><p></p><p&...

How to Create a Working Commercial Ad

2010-03-03T08:19:20Z

<p>How to Create a Working Commercial Ad</p><p>By Abraham Georges</p><p></p><p>Explain the benefits</p><p></p><p>The biggest mistake that many commercial ads make is trying to explain how something works before listing the benefits to the consumer. Instead, you should focus on discussing the benefits of what you have to offer in one sentence...

Google pulling plug on radio advertising service

2010-03-01T22:23:35Z

<div id="subtitle">Google to pull plug on radio advertising service as recession forces company to retrench</div><div><p>Google Inc. will stop selling ads on broadcast radio stations this spring, marking the Internet search leader's latest flop in off-line media.</p><p>The retreat announced Thursday is just the latest example of how the recession has caused ev...

Online radio advertising network shows promise

2010-03-01T04:45:12Z

<div id="subtitle">New online radio ad network could be bright spot in gloomy radio ad market</div><div><p>The advertising market is gloomy, and radio is in a particular funk. But Doug Perlson still feels pretty good.</p><p>Perlson heads TargetSpot Inc., which acquired a rival in October to create...

McCain has Berlin moment too _ in little Berlins

2010-03-02T03:48:07Z

<div id="subtitle">While Obama aims for grandeur, McCain settles for clever: Airs radio ads in little US Berlins</div><div><p>John McCain can be a Berliner, too.</p><p>The Republican National Committee decided to h...

Obama using popularity for down-ballot Democrats

2010-02-27T18:56:00Z

<div id="subtitle">Democrats seeking House and Senate seats get a boost from Obama money and popularity</div><div><p>Presidential candidate Barack Obama is using his popularity to help give down-ballot Democrats a boost, with plans to back House and Senate candidates in radio commercials during the campaign's fin...

Obama casts light on McCain's abortion stance

2010-02-28T11:02:00Z

<div id="subtitle">Obama, broaching the subject gingerly, tells voters McCain is not a moderate on abortion</div><div><p>Republican John McCain, an abortion rights opponent with a conservative Senate record on the issue, seems content with the public's perception that he's more moderate on the subject.</p><p>...

Commercial radio revenue falls 10% as credit crunch bites

2010-02-28T18:44:00Z

<div><p>Commercial radio revenue in the UK fell more than 10% year on year in the second quarter of 2008, with the biggest fall in national advertising. </p><p>Total UK radio revenue for April to the end of June this year, including national and local advertising and sponsorship and promotion, was &amp;#163;134.2m. The decline followed four quarters of consecutive growth. &...

Detroit Fights Back Against Higher Mileage Standards

2010-03-04T08:44:07Z

<div id="subtitle">Ad Campaign Targets Soccer Moms, Pick-Up Owners</div><div><p>Big automakers are striking back over the Memorial Day weekend at efforts in Congress to impose higher mileage standards.</p><p>Despite rising gas prices and growing public concern about climate change and dependence on foreign oil, the auto industry will set out to convince Americans they should oppose dramatically higher fuel eco...

Advertising for the hear and now

2010-03-04T10:53:41Z

<div><p>I listen to several different radio stations on the morning school run. This is not typical I am told, but I have a fairly demanding, button-happy passenger. On my pre-sets there are half a dozen local or regional music stations, all playing more or less the same songs, with which Ruth, my car companion, is perfectly happy. It is the bits in between that have her punching the pre-sets.</p><p>Frankly, she cannot get enough of Nick...

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