Red Robin to spend $6.7M in 1Q for TV advertising

AP News | 2009-12-07 21:32:50

<div id="subtitle">Red Robin to spend $6.7 million in 1st quarter for television advertising campaign</div><div><p>Casual dining chain Red Robin Gourmet Burgers Inc. said Monday it will spend $6.7 million in the first quarter for a television advertising campaign.</p><p>CEO Dennis Mullen said in a statement that it will use television advertising for its spring 2010 limited time offer promotion as a way to market new products.</p><p>Red Robin also said its board has approved the development of up to 15 new company-owned Red Robin restaurants in 2010.</p><p>Between 11 and 13 new company-owned Red Robin restaurants are expected to open in 2010, based on the company's current development schedule.</p><p>Red Robin Gourmet Burgers will fund its plan with operating cash flow and use additional free cash flow to pay down debt.</p><img src="http://admatch-syndication.mochila.com/images/ad.gif?aid=64973275&bid=informcom" /></div><div id="copyright"><div>


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