<div id="subtitle">Analysts say Virgin Media, Google deals should benefit TiVo</div><div><p>Deals with Google and Virgin Media took the spotlight away from TiVo's fiscal third-quarter loss Wednesday, as analysts said the company stands to benefit from the new agreements.</p><p>The maker of digital video recorders posted a fiscal third-quarter loss Tuesday. It also announced a U.K. distribution deal with Virgin Media Inc.</p><p>TiVo said Virgin Media will be the exclusive distributor of TiVo's services and technology in the U.K., and Tivo will become the exclusive provider of so-called "middleware" and other software for Virgin Media's next generation of set-top boxes.</p><p>Kaufman Bros. analyst Todd Mitchell called the Virgin deal "both strategically and financially significant."</p><p>TiVo also signed a deal with Google Inc. that will allow the Internet search leader to draw on viewing data from TiVo subscribers to help sell TV ads sold through its GoogleTV advertising platform.</p><p>Mitchell said this deal could have broader implications down the road if TiVo builds up its subscriber base like it hopes to.</p><p>The analyst kept a "Buy" rating on Alviso, Calif.-based TiVo's shares.</p><p>Janney Capital Markets analyst Tony Wible also said the company stands to benefit from the new deals, as well as from international growth opportunities. He assigned a "Buy" rating to TiVo's shares.</p><img src="http://admatch-syndication.mochila.com/images/ad.gif?aid=64221054&bid=informcom" /></div><div id="copyright"><div>

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